Search results

The varying nature of the competitive environment of small- and medium-sized enterprises (SMEs), contributing significantly to gross domestic product in most countries, has made their moving toward internationalization and global competition unavoidable in such a way that the life cycle of research in this area is experiencing a period of rapid growth. This study aims to evaluate the status of research on SME internationalization based on bibliographic records retrieved from the Web of Science Core Collection and Scopus.

Using a scientometric analysis, reviewing the important points and the boundaries of research on SME internationalization as well as practicing co-occurrence and burst detection analysis.

Through a rigorous examination of the crucial points and boundaries within the realm of SMEs internationalization research, coupled with an analysis of co-occurrence and burst detection techniques to detect contemporary hotbed topics, this study has uncovered that the predominant focus of current discourse centers around the areas of networks and networking, as well as internationalization models and entry into the global arena. Moreover, it gives insight that future investigations will shift toward enhancing SME internationalization performance, while simultaneously prioritizing the expeditiousness of their entrance into international markets. The insights garnered from this inquiry are expected to facilitate salient contributions to future literature in this area, thereby advancing our understanding of these complex phenomena.

The trend of the research in this field can be useful for enthusiasts. In this context, the life cycle of research on SME internationalization has been drawn that shows the period of research growth of publications is almost between 2005 and 2023, and the saturation will be approximately from 2023 to 2035. The top researching SME internationalization in the world have been occurred in the USA, England, Canada, Sweden countries and in Department of Management, Department of Marketing, School of Management, Faculty of Management Studies institutions. Also, most of the research has been published in Journal of International Business Studies, International Business Review and Strategic Management Journal.

This study accordingly provided a valuable perspective for future research in this line.

Neuromarketing is a science that can examine human subconscious decisions and activities. The study aimed to investigate the neuropsychological responses of consumers to promotion strategies and the decision to buy sports products, in order to determine the more effective strategy.

An experimental design clarifies whether there is a significant difference between the neuropsychological responses resulting from selective promotional strategies (charity, endorsement, advertising and discount). The authors conducted the research with 40 young adults (20 males and 20 females; age range 25–35 years). The Enobio 20-channel electroencephalograph (EEG) is used to record waves, a two-item questionnaire is used to measure purchasing decisions and self-assessment forms are used to measure arousal and pleasure. Data analysis performed by Friedman's statistical methods and logistic regression using SPSS 22 software.

Based on the alpha wave, the results showed the two charity and endorsement strategies had the highest effect on consumer attentions. The pleasure had the highest value in the discount, and the arousal had the highest value in the charity strategy. Neuropsychological responses also explain a significant percentage of the consumer decision to buy.

Access to research samples is difficult due to the ignorance of the samples as well as the fear of possible harm from imaging and brain scanning methods.

Neuromarketing is a science that can examine human subconscious decisions and activities.

The information obtained neural methods are more accurate than traditional research methods.

This study showed the alpha brainwave (attention), arousal and pleasure explain a significant part of the consumer decision to buy. More scientific data can be obtained through new scientific approaches such as neuromarketing, which has a great impact on understanding consumer behavior. Therefore, marketers and researchers can make their promotional activities more effective in terms of them.

The purpose of this paper is to provide insight into how branding is used in an innovative manner, when looking to generate equity and strengthen stakeholder relations – by a global car manufacturing company, governed by Iranian Islamic law. Following this, suggested areas of discussion are offered, in the interests of stimulating new thinking and further knowledge – surrounding marketing and branding in a Muslim context; Iranian culture; and the differences between Arab and Persian‐centric approaches, towards an adherence to Islamic ethic.

Inductive reasoning and syllogisms, as a basis for conceptual metaphor theory and critical discourse analysis. Evidence was gathered via in‐depth interviews, personal observations and experiences; as a result of meetings and the in‐house training of senior decision makers, over a three‐year period. This is further supported by anecdotal evidence; systematic literature reviews; and existing empirical data.

In the face of strict regulations from the Iranian Government, Iranian religious clergy and wider socio‐political factors, the Saipa Group has developed an innovative approach to generate commercial gains and brand equity. This has been achieved through a brand‐extension strategy, which seeks to engage a wide spectrum of stakeholders, through activities which permeate their working and social lives. From this, a platform is created which enables Saipa to market their core offering of vehicles.

Currently, there exists little academic material examining marketing theory, within the context of organisations seeking to comply with Islamic law and Muslim customs. Furthermore, analysis which is reflective of examining the nuances among different Muslim nations remains scarce. To this end, the following case attempts to highlight and address some of these issues.

This paper identifies the challenges during a recent disaster relief operation in a developing country where the humanitarian response is dominated by national actors, with international actors having a minor role.

A case study design is used; the main data sources are semi-structured interviews with 43 informants involved in the 2017 Kermanshah earthquake relief operation.

The findings suggest that humanitarian practitioners deal with multiple challenges during disaster relief operations. One group of challenges relates to humanitarian logistics (HL) like needs assessment, procurement, warehousing, transportation and distribution, all widely discussed in the literature. Another involves the growing use of social media, legitimacy regulations and the engagement of new humanitarian actors (HAs) like social media activists and celebrities. These factors have not been extensively studied in the literature; given their growing influence, they require more scholarly attention.

The findings will help humanitarian practitioners and policymakers better understand the challenges involved in disaster relief operations conducted by multiple actors and thus help them improve their practices, including the creation of proper regulations, policies and logistics strategies.

The study uses primary data on a recent disaster to assess and extend the findings of previous studies regarding HL challenges. It also elaborates on the critical non-logistical challenges that influence aid delivery in emergency responses, including the growth of social media, regulations and the engagement of new HAs. The results may motivate future empirical and modelling studies to investigate the identified challenges and identify practices to mitigate them.

This study investigates the personal branding strategies utilized by Iranian professional athletes. It also examines the challenges these athletes face in attempting to create a personal brand. For example, unlike their global counterparts, Iranian athletes’ access to social media is limited to only Instagram, due to a ban in Iran on the use of Facebook and Twitter. This specific situation provides unique opportunities and interactions in the personal branding process.

Utilizing a criterion purposive sample of Iranian professional athletes, the authors conducted in-depth, semi-structured interviews to understand the branding strategies and challenges of these athletes.

Two categories (branding strategies and cultural/societal challenges), along with Six themes emerged. The categories were derived based on the literature review and the subsequent research questions.

This paper provides valuable information on challenges and opportunities for athletes' personal branding from international perspectives. Also, the results of the study broaden our understanding of how athletes' personal branding can function in different countries and contexts. Findings will provide governing bodies and sport marketers have a better understanding of athletes' social media usage.

Through an examination of macro-historical studies on the governance of Iran, the purpose of this study is to identify the most significant and important events and trends in the rise and fall of Iranian governments and introduce alternative futures in a range of possible, plausible and preferable forms of future governance. To carry out a foresight study of alternative futures of Iranian governance, the authors used futures studies, based on the detection of the most critical driving forces, which are also the most important uncertainties. Futures studies as an interdisciplinary field of study help to identify the events and trends that affect political change and offer scenarios of four alternative futures for the governance of Iran: Smart and Stable Government, Authoritarian Development-oriented Government, Irrational Government and Irrational Breakable Government. The authors believe that Iran’s endeavors to promote democracy, taking the changing international trends into account, make a more trustworthy future for Iran both possible plausible.

Based on macro-history approach and by using “shared history”, future triangle and then scenario planning, the future of Governance in Iran has been analyzed.

Whenever the government has distanced itself from the public and has neglected the trend of international change, it has been faced with a period of collapse and annihilation. And whenever these two important factors are understood, the result is a trend of development and growth. Therefore, the most favored image of Iran’s future relies on the maintenance and promotion of public participation and on increasing attention to the sustainable realities of international relations.

The complexities of events and trends affecting the rise and fall of previous governments of Iran make it necessary to use an interdisciplinary approach to understand the events that have emerged or are emerging in its governance. In this study, from futures studies point of view, transformation of governance has been studied.

This paper investigates the overall system risk for a foodgrains supply chain capturing the interrelationship among the risk factors and the effect of risk mitigation strategies.

This paper first calculates the weight of risk factors using an integrated approach of failure mode, effects analysis and fuzzy VIKOR technique. Next, the weights are utilized as input for the weighted fuzzy Petri-net (WFPN) approach to calculate the system risk.

Two different WFPN models are developed based on the relationships among the risk factors, and both models demonstrate a higher risk value for the overall system.

The proposed methodology will help practitioners or managers understand the complexity involved in the system by capturing the interrelationship behaviour. This study also considers the concurrent effect of risk mitigation strategies for calculating the overall system risk, which helps to improve the system’s performance.